My name is Edel and I am passionate about affordable, thrifty and creative fashion.

Ever since I was quite young, I’ve been obsessed with thrifting from charity shops and vintage clothing.


I started my blog when I first moved to Dublin and had absolutely no money for clothes (or anything else for that matter!) I was living in Phibsborough at the time and found a treasure trove of local charity shops and picked up plenty of thrifty purchases from these.


My blog originally started as a DIY/customising and dressmaking blog, however, I later began to write about thrifty styles, best places to shop for a bargain, tips and hints for online shopping and a little bit of lifestyle, travel and personal experiences thrown in for good measure.

The aim of my blog is to portray affordable and attainable style, promote creativity and individuality. I believe fashion should be about creativity rather than labels, exclusivity and money.

My site was shortlisted in the Best Fashion Blog category by the Littlewoods Ireland  Blog Awards in 2015 and 2016.


My blogging also helped me achieve my dream career – working a journalist for a major Irish national publication.

Disclaimer: Please note all opinions are mine.PR friendly, contact by email. Any collaborations with companies/individuals will be clearly stated as such.

Any sponsored posts on my blog or social media will be tagged as such. All images used on the blog are credited to respective owners, all others are my own.

You can find me on the following social networks:







Email: edelhughes22@gmail.com

Thank you for visiting my blog, please leave me a comment if you’ve enjoyed my content or if there is something you would like to see featured.


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