New H&M College Green-Believe the Hype

I’m slightly behind schedule on this blog post, all about the brand new H&M store on College Green. However here it is at last! When I heard there would  be a new H&M in the city centre, my first thought was really? Three H&M’s within 15 minutes walking distance of each other?!  However this is no ordinary H&M, it’s a gorgeous new flagship store and anyone who hasn’t been in needs to see it ASAP. The building housing it is the former National Irish Bank and just the building alone is worth a look!

The building is a protected structure dating from the mid nineteenth century and was designed by an architect named William Murray. In 2012 Savills auctioneers listed it for sale at €4 million! H&M were brave enough to buy the building and are also planning to base their sister brand & Other Stories in the former A-Wear Store on Grafton Street. I would love to see this happen as the A-Wear store was quite big and it’s a shame to see it idle now. Also & Other Stories is currently only available to Irish customers online so it would be a welcome addition to Grafton St. Many shops such as A-Wear, Korkys etc. were forced to close due to the high rents on Grafton St. and the area has become less exciting with each closure. I think H&M will breathe some new life into the area and it is badly needed.

A sketch of the building (Archiseek.com).

The store has been open for over a month now but for anyone who hasn’t been there/doesn’t live in Dublin here’s a few pictures. (PS I hate to be the obnoxious blogger who only writes about things in Dublin but unfortunately the capital city is the obvious choice for flagship shops/new openings/fun things).

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Views of the decorative arches.

The new store now comprises of four floors and is 25,000 square feet! It blows the other two H&M stores out of the water to say the least.

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Bird’s eye view from upstairs!

And here are some of my favourite items currently in store. The new shoe department is particularly alluring and I’d crawl on broken glass for these chain-detail patent brogues. I think they’d be the perfect way to brighten up a dull work outfit/plain black dress. *wipes drool off keyboard*

shoes

I’m also completely in love with these Perspex heel shoes-like the brogues they can add a fun dimension to an outfit and yet are very chic. If like me, you hate stuffy conservative clothing but sometimes have to wear it, adding funky shoes/jewellery etc. is one way to “break the rules”.

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amazeballs shirt

I can’t say enough about this shirt, its a mix of formal and fun! I think it would work in both a casual and formal outfit, either as styled or with pale blue jeans.

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And for going out they also have some excellent pieces such as this fringed skirt.

Or this equally cute quilted skirt with imitation leather front.

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I could go on and on about the store but the best way to experience it is to visit yourself! Let me know your thoughts, do you like the new H&M or would you rather see something else there? Do you think the building has been put to good use or do you think there are too many high-street stores in Dublin now? I look forward to your feedback.  PS. if you like reading my blog, you can like it on Facebook here. Thanks for visiting my blog as always. 🙂

5 thoughts on “New H&M College Green-Believe the Hype

  1. Pingback: These boots were made for…talking! | The Joy of Blogs

  2. Pingback: & Other Stories: The Dublin Début | The Joy of Blogs

  3. Pingback: Wrapping up warm :OOTD at Dublin Zoo | The Joy of Blogs

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